The North Carolina
Apple Festival
By Dave Cooley
The N.C. Apple Festival was
created to publicize the Hendersonville Area regionally and
nationally, to promote the county’s apple industry as the largest
in North Carolina and
serve as a vehicle to attract visitors to the area and entertain them.
Dedicated community
activists who had the desire to advertise the town far outside of its
borders and to promote Henderson County’
s
apples to the benefit of the growers and the economy of the area
founded it.
I was privileged as a
young man to participate in the founding of the Festival in 1947, to
first work in it as a volunteer and then to manage it for the six
years I served as manager of the Hendersonville Chamber of Commerce.
First, came the Apple Blossom Festival then the Apple Harvest
Festival and finally the North Carolina Apple Festival. In fact, the idea of the town having a festival started in 1937 with the Harvest Festival.
The Apple Festival was
the effort of a lot of volunteers, government officials and others to
“Stick a stob in the ground” – staking out our territory so to
speak -- and telling everyone, everywhere that Henderson County is
the Apple Capitol of North Carolina – a position it still holds
although there are far less apples grown in Henderson County than
back in the early days of the Festival.
Here is part of the more than 30 young women from across the state that competed annually for the title of Queen of the North Carolina Apple Festival.
Back then there was a
contest for Queen of the Festival that attracted candidates from
across the state. There were alliances with several prominent
festivals where the Queen was invited as a guest. Publicity for
the town and the apple industry gained from these alliances as they
were usually photographed several times with these images finding
their way into newspapers and other periodicals. They were also
interviewed at various gatherings and on radio and television shows.
Upon selection, the Apple Queen was photographed in apple orchards
and packinghouses and at several prominent landmarks around the
community. A common practice was to send photos to the AP and UP wire
services and to daily newspapers in a multi-state region. It
was a time when news outlets welcomed a photograph of a pretty girl
in a bathing suit in an apple orchard.
Then there was the time
that Bill Sharpe, editor of The State magazine, took a photograph of
Carl Sandburg feeding a goat with a baby bottle. This image (by
count) appeared in 127 newspapers and magazines. This
would not have happened on an average day in the life of
Hendersonville. It happened as a direct result of the NC Apple
Festival. The square dance and music competition segment of the
Festival drew a large number of square dance teams and string bands
from across the region. It was patterned after the Mountain
Dance, a Folk Festival in Asheville that
was founded by Bascom Lamar Lunsford and at times it rivaled the
Asheville event.
Here are some of the stars that appeared in the 50's at the Apple Festival. Left to right - top -- George Hamilton IV and Clyde Moody. Bottom row -- Left to right -- Lester Flatt and Earl Scruggs, Little Jimmy Dickens and Red Foley.
At least
one well-known country music star would headline the event each
year. Several that participated during the early years included
Red Foley, Little Jimmy Dickens, George Hamilton IV, Sonny James,
Clyde Moody, Lester Flatt and Earl Scruggs.
Usually an hour show
was arranged on WHKP Radio, first when the station was affiliated
with the Mutual Broadcasting System and later with the ABC network.
Hamilton introduced a
song at the Festival, “A Rose and a Baby Ruth”, that later became
Number one on the country music charts.
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| Here is a newspaper clipping showing the bus and the Festival Queen, Connemara Farms Square Dance Team and others who went to Chicago for a week as guests of the Rock Island Railroad and the Chicago Railroad Fair. The sign on the bus advertises Hendersonville as "The Dancingest Town in America". |
A grand prize of a week
at the Chicago Railroad Fair for the Apple Queen, the winning square
dance team and the top string band was a highlight of the 1948 square
dance and music competition. Carl Sandburg’s Connemara Farms
team was the winner along with Vernon Rogers and his Blue Sky Rangers
string band. Juanita Thompson was the Apple Queen and the
youngest to ever be selected. She was 16 and a rising senior at
Dana high school.
The group was guests of
the Rock Island Railroad. They performed in competition with
teams and bands from the Chicago area
at the railroad’s pavilion and won the competition. Prior to
these events over the week, the group was welcomed by Chicago Mayor
Daley and performed at high noon on a stage in the heart of the
famous “Loop”
in
Downtown Chicago.
This event brought
publicity to the community that was priceless.
The person in this photograph is known as the "Hill Billy Snap-shooter" He goes everywhere.
A popular annual
feature was a photo contest that offered cash prizes for published
and unpublished photographs. The NC Press Photographers were
always invited and many of them participated including the late Hugh
Morton, then owner of Grandfather Mountain.
Much publicity came as a result of this popular feature. Morton
seamed to take a liking to the festival and was responsible for the
attendance of several well known photographers over the years.
It was common practice
to invite the governors of North and South Carolina, congressmen and
other governmental officials. Many of them came. They were
always royally entertained and asked to speak at one or more main
event. In addition, luck in attracting nationally prominent
personalities came along on occasion. One year Robert Mitchum
was Grand Marshall of the King Apple Parade. He was in the area
filming Thunder Road,
a movie about
transporting corn liquor that was produced outside of the law in
Western North Carolina..
Captain Kangroo (Bob Keeshan) is shown here visiting with David and Ann Cooley back stage at the 1954 N.C. Apple Festival. He performed on the outdoor stage for three nights. -- BakerBarber Collection Photo by Don Barber
The Chamber had assisted in
locating a Gerber Baby Foods plant in the area one year and Festival
officials persuaded Gerber to give Captain Kangaroo (Bob Keeshan) to
the Festival for three days. He entertained many children
during his appearances. Another year Lee Marvin and Elizabeth Taylor
were filming Rain tree County in the area. They came to the
Festival and were involved at several events. Marvin had
performed several summers at what is now the Flat Rock
Playhouse. The Playhouse was located at Lake Summit
when he first performed here.
In the place of today’s
Festival Street Carnival, the Festival placed attractive Kiosks on
each street corner from Seventh Avenue to
Allen Street. Here apple growers sold their products.
Most all of the stores on Main Street had
elaborate apple oriented displays. There were cash prizes for the
best displays. There was a host of young school girls dressed
as Daisy Mae who went up and down Main Street selling
buttons for a Buck to help support the Festival.
Robert Mitchum served as Grand Marshall of the King Apple Parade in 1955. He was in the area filming "Thunder Road". The movie was about "Moon-shining" in Western North Carolina.
The King Apple Parade
was a well planned and staged show – managed by former Police Chief
Bill Powers and head of the NC Highway Patrol in the area Bob Quinn.
More than once the late Ernie Siler, well known for his Orange Bowl
Parade planning and other events in Miami, advised leaders of the
Festival on the content and staging of the parade. He was a
frequent visitor to Hendersonville and
Camp Pinnacle
where he came to visit his good
friend the late Van Kussrow, the camp owner. There were usually
25 or more professionally built floats in the parade and eight to 10
bands from throughout the region. There were bleachers placed
on the right side of Main Street going
south from Sixth Avenue to
Fifth Avenue. Seats sold for a Buck and were always filled.
The Hendersonville
Chamber of Commerce managed the Festival. There was a board of
directors and several committees. The Chamber tracked all of
the publicity that the Festival generated. During the years of
the activities and events recalled here, the Chamber managed the
W.N.C. Fair and served as secretary/treasurer of the Hendersonville
Horse Show, one of the most prominent horse shows in the South at the
time. But, the N.C. Apple Festival was the most prominent of all of
the community’s major events. We think this is still the case
This photograph shows a portion of the parade that was part of the Henderson County Harvest Festival that had its beginning in the Fall of 1937. -- Photo courtesy of the Baker-Barber Collection.
Just a few years after the Oxen drawn wagon came down Main Street in the first Festival parade, the Fall of 1937 -- this group of proud automobile owners, their ladies decked out in their finest attire marched down Main Street in an updated version of the 1937 event. The starting place is at the corner of Main Street and Allen Street. The ESSO sign marks the location of Moody Pack's service station. His son, Frankie, was one of the all-time best athletes at Hendersonville high school. He played baseball for Berkeley Mills and later played for a time in the Baseball Major League.
These two photographs are of Joan Sample who became the first queen of the North Carolina Apple Festival in 1947. It was called the N.C. Apple Blossom Festival that lasted only one year. In 1948, it became the N.C. Apple Festival and the name continues today. -- Photos by Don Barber -- Courtesy of the Baker-Barber Collection.
Promotional happenings for the community were many using the Apple Festival Queen as the vehicle for newspaper and magazine placements and coverage in other media outlets. Here Queen Joan Sample is photographed by Don Barber in an apple orchard. Upper right she is meeting with the Mayor of Havana, Cuba. along with her chaperon, Alice Andrews. -- Baker-Barber Collection Photos.
Governor Greg Cherry accompanied Apple Queen Joan Sample to the airport where she boarded a plane for Havana, the capitol of Cuba. There she was met by several dignitaries including the Mayor of Havana.
This is one of the more than 20 professionally built floats that participated in the KING APPLE PARADE --One of the major highlights of the N.C. Apple Festival. -- Baker-Barber Collection Photo.
WHKP Radio station float
The Hendersonville High School marching band was always front and center in the early days of the Apple Festival at the King Apple Parade on Labor Day.
This is the State Trust Company float. The two young ladies (left to right) are Martha Crowell, daughter of Judge Crowell and Pat Orr, sister of Thomas Orr, Times-News Columnist. Pat also was a leading performer at the Flat Rock Playhouse.
The Francis and Wright float passing in front of the Skyland hotel, a popular viewing spot for the King Apple Parade.
Children of all ages love the Clowns -- They were plentiful in the early years and enjoyed participating in the Apple Festival parades. Background shows the three Barber Brothers businesses. Town Office Supply (Unk Barber) Barber's Book Store and Camera Shop (Jody Barber) and Barber Photography Studio on the corner of 6th avenue and Main Street (Don Barber)
The news media always came in big numbers especially for the Parade and Beauty Queen Contest.
Two of the folks on the raised platform are Bob Collins, Times-News photographer (with the camera in his hand) and Bob Lindsey (far right) whose family today owns the Highland Lake properties.
The closing feature of a highly successful festival in the 50's was the final street dance of the season -- always held on Main Street between 3rd and 4th avenues. The tall gentleman about four folks from the end of the line wearing the "White Buck Shoes" is Jody Barber, doing the calling.
Jody was a permanent feature at the street dances until he contacted Polio -- a great loss for the
street dances and the town. But, Jody's interest continued and he was always on hand to help make things more pleasant and entertaining for the city's guests.
Walter B. Smith was King of the Apple Festival in the Mid-50's. He won in a "Fruit Jar" election.
This is when fruit jars with the contestant's photo is pasted to the jar and a slit is cut in the lid so that money can be placed in the jar. Smith won by a landslide. Rumor had it that he "bought several votes" personally.
Juanita Thompson, a rising senior at Dana High School was named Queen of the North Carolina Apple Festival in 1948. She was one of more than 30 participants from across the state to compete for the title. She is fifth from the left in the photo above.
Here Queen Juanita appears with (left) Bill Freeze, a reporter for the Times-News, and chairman of the Festival beauty contest and (right) G.C. "Buddy" Richardson, president of the Festival Association. -- Baker-Barber Collection Photo.
Queen Juanita is crowned by North Carolina Senator, Clyde R. Hoey
Baker-Barber Collection Photo by Don Barber
Here Queen Juanita rides in a place of honor in the King Apple Parade on Labor Day.
Members of her court (top row -left to right) Cleta Mae Whitaker, Ralph Jones, Festival King,
ad Joan Sample, retiring Apple Festival Queen. (Bottom row -- left to right) -- Barbara Staton, Kathleen Pack and Ruth Childs.
A lot of emphasis was placed on the beauty contest and visiting queens from other contests and festivals. The importance of this activity is borne out by the vast amount of publicity the festival and the city received in various media throughout this country and sometimes much further. Pictured here are (left to right) Miriam Stevenson, the reigning Miss Universe, Miss USA and formerly Miss South Carolina, Mary Susan Keating, Queen of the Duluth,Minnesota Winter Carnival and John Parris, Communications Director of "Unto These Hills" and a columnist for the Asheville Citizen. This kind of publicity is not for sale.
Here you see some of the judges for the Festival Queen Contest, Members of the local press, J.T. Fain, Jr,editor of the Times-News, Mead Parce, Times-News reporter and Leo Wise, Times-News, city editor. Jerry Ball is seated in front of the stage along with Miriam Shell Shelton, the reigning Miss North Carolina. They were judges. Ball, an executive with Standard Oil Company, had judged contest for several years.
Here is Mayor Al Edwards (far left) Bob Collins, Times-News photographer (two seats to the right from Mayor Edwards and a group of visiting beauties from other festivals and events.
These young ladies perched among bushels of Henderson County Apples and sporting the entrance sign for Blue Ridge School for boys are not identified. The beautiful young lady sitting on the apples with a crown on her head is obviously the Apple Festival Queen. The other young ladies are contestants from across North Carolina
--
Chicago Railroad Fair
On a crisp mid-September afternoon,
some 16 square dancers, a five-piece string band, Queen Juanita Thompson, her parents
and P.M. Camak, chamber of commerce manager, boarded a bus that would take the
group to the “Windy City” for the event of a lifetime. They were to
be guest of Rock
Island
Railroad and compete in a dance contest during the Chicago Railroad Fair.
The bus was decked out with banners
heralding Hendersonville as “the dancingest town in America” and proclaiming the fact that its cargo
included a square-dance team named for Carl Sandburg, Chicago’s favorite son. Since there were no
interstate highways in 1948, the bus headed up U.S. Highway 25, the major
thoroughfare that meandered from Michigan to Florida through Hendersonville
Night was setting in when the group
stopped in Corbin, Kentucky, at Sanders
Court
and Café for their evening meal. The owner was Colonel Harlan Sanders, who
later founded the Kentucky Fried Chicken chain of restaurants. Back then it was the custom for
the woman of the family to inspect the room before agreeing to stay for the
night. Sanders was ahead of the curve on this one. He had built a model room in
his restaurant. Patrons inspecting the room were impressed with the spacious
bathroom, carpeted floors and even a pay telephone in the closet
The Congress Hotel, headquarters for the Hendersonville Troupe
The happy group of young folks did
not get any sleep from Corbin to Chicago. They talked and sang the night away. The bus arrived at daybreak in
front of the Congress Hotel on Michigan Avenue where the troupe was to be housed.
Reporters, photographers, and railroad officials were there to greet the party.
Photographers asked Queen Juanita to put on her crown and robe and to pose with
several bushels of apples. Still not satisfied, they insisted that the team
dance while the band played. Several people stopped to enjoy the show that was
literally taking place early morning in the middle of Michigan Avenue
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| Queen Juanita , bushels of NC apples and square dancers on Michigan Blvd in Chicago |
Queen Juanita Thompson
At the beginning of the competition,
a band played “Carolina Moon” in recognition of “Hendersonville Days” at the fair. Queen Juanita was
crowned again as “Queen of Rock Island
Rocket Village.” The Connemara Farms team continued their winning ways. After
eliminating all comers, the Hendersonville contingent was named “Fair Champion” at the grand finale. Officials
were generous with their praise, saying that the North Carolina delegation had given the Fair and Rock Island Railroad more publicity than they had
received since the fair began.
The trip home was more colorful than
the trip going because all of the folks were swapping stories and celebrating
their memorable experiences in the big city. The adventure was excellent
publicity for Hendersonville and its Apple Festival. There were inquiries about the team and the band iand offers
to perform for fees. Several offers were accepted. This
big-time happening continued to solidify Hendersonville’s reputation as “The Dancingest Town in America,” a title the chamber could never have afforded to buy, but promoted it at every
opportunity.
Vernon Rogers and the Blue Sky Rangers, top band in the Apple Festival competition, played for the square dancers twice a day for five days. The band was well received by the crowds that gathered in the Rock Island Railroad Village Hall where the dance competition was held.
(Left to right) members of the band are Hal Case, Guitar, Tommy McGee, Upright Bass, Richard Jackson, Steel Guitar, Bob Ponder, Guitar and Vernon Rogers, the mistro himself playing the Fiddle.
The fair was planned during the winter and spring of 1948, and scheduled to run between July and August of that summer. Erected on 50 acres,[ the fair opened after six months of planning. The grand opening commenced on July 20 with a parade that featured such spectacles as a military marching band and a replica of a troop train, a contingent of cowboys and Native Americans. The attractions, displays, exhibits and shows were free. Some thirty-nine railroads participated. There were more than twenty equipment manufacturers, and the highly popular contingent from the North Carolina Apple Festival in Hendersonville.
Native Americans performed every day
The Chicago Railroad was a big-time event and very successful
Big time events on tap for N.C. Apple Festival
Mark your calendar - August 29 - September 1
Dave Cooley <davecooley2@gmail.com --Please send me pictures and information for posting on the Blog.
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